Marketing Tips for the Energy and Power Industry

With the advent of power company deregulation, alternative electricity providers have risen. This leads to competition among providers. Thus, to remain competitive, power industry marketing is of utmost importance. To effectively market your power industry company, one must take into account new developments in the power and energy industry, as well as new developments in marketing.

Marketing should start with a unique and professionally designed company logo, because this is usually the first impression. It should be creative, but focused and help the potential customer understand what your company is all about. It needs to be of high quality as well. It should be something so magnetic that your company will be branded by its look. Whenever someone sees your logo, they should immediately recognize your company and the brand. Hiring a skilled graphic arts designer should be your company’s first step to getting a quality logo.

Precisely and effectively delivering your company’s message should be another important aspect of marketing efforts. This should be a brief description of what your company does, adapted for each type of your customer bases, such as long-term customers vs. new customers vs. potential customers vs. investors, etc.

To develop a snappy message your company should interview or survey employees, executives, customers, and anyone who has a connection to your power company. Examine their commentary and find a message that appeals to all. Understanding how internal and external customers view your company is essential.

No power industry marketing effort can afford to ignore the presence of the Internet. Mostly everyone goes to the Internet first when looking for information or products. This means every progressive company must have a website presence. To be effective, the website must look professional, portray your company in a positive way, and showcase its capability to provide the services and prices that customers are looking for. Having a method for current customers and potential customers to readily contact company employees is one of the biggest pluses in remaining competitive. Customer support cannot be underrated.

With the rise of the Internet, online video marketing has become the standard. Savvy marketers use videos as a way to enhance their company’s message and brand. Like the old saying, “a picture is worth a thousand words”, “a video is worth a thousand more”.

With alternative power companies being relatively new or new in the sense of marketing to the masses, it is important to let the public know what your company does, and how capable they are to supply energy needs at a reduced cost over public utilities. What better way to do this than with online video marketing?

Videos go a long way toward being able to illustrate to customers how your company is a better option. It helps them understand how your company is able to provide the best services at the lowest rate. Online video marketing done right is also a cheaper alternative to television commercial advertising. When done right, it can’t be denied.

One last tip on marketing your power industry company is to seek to appeal to different categories of your customer base. To appeal to investors, you will need a totally different approach. To appeal to new customers you should consider a different approach than marketing to present customers. If you wish to hire new employees then you should have a unique approach to draw in potential candidates. Create a marketing strategy for the audience from which you are trying to grab attention.

All in all, the success of your power industry organization revolves around your marketing efforts. The only way to gain the customer base you need is with the effective execution of your marketing plan. Following the above tips will enable you to design a perfect marketing campaign.

Competitors will assuredly be using their marketing efforts to capture your customers and investors. You have to be as intense as they are in order to compete on an equal and level playing field. Don’t get overly wrapped up in what others are doing, but stay keen and do good business, success will surely follow. Good luck on your endeavors.

Recent Market Losses: How Concerned Should We Be?

Many investors viewed the end of January and early February as a pretty scary time. Over a period of just 12 trading days (1/15-2/3), the S&P 500 lost -5.76%. This spurred conversations online and in the media about the end of a long bull market run and even the possibility of a bubble. However, since the end of that tough stretch, the market has responded strongly and is again obtaining new all time highs.

So what happened during that short time span to cause such a response? Was it a concern about the health of emerging markets that caused such a scare, or perhaps the threat of rising interest rates? Did the uncertainty of having a new Fed chairman cause a pullback in the market, or maybe the concern of a terrorist attack in Sochi during the Olympics? These are all clearly issues that obtained a good amount of short-term attention, but I’d contend that none of them were the root cause of the market decline.

History illustrates time and again that market volatility leads to memory problems for many investors. Check out this chart itemizing all market corrections of 5% or more since the bull market began:

As you can see, although the market has increased in value from 676.53 on March 9th, 2009 to 1,819.75 on February 11, 2014, the S&P 500 has endured nine pullbacks of over 5% during that time frame. As illustrated by the lengths of the red lines associated with each correction, many of these market declines happened over a similarly short time span. Consequently, despite the S&P increasing in value by 169% over the last five years, the market has experienced a decline of at least 5% every six and a half months on average. In fact, nearly a third of the months since the bull market began have seen the market decline, and by an average of 3% per month. Considering this information, late January and early February wasn’t particularly unusual.

These periodic market pullbacks aren’t specific to the recent strong run. Historically, we typically see three stock market dips of 5% or more every year and one correction of more than 10% every 20 months. Yet, for some reason, the same conversations and concerns are repeated during every market correction. Investors wonder if this is the beginning of an extended market decline or even a crash. People consider selling their assets and taking their money out of the market. It is so easy to forget that we have seen similar circumstances in the past and that very rarely has anyone benefitted from selling. Refer back to the chart itemizing all market corrections over the last five years. There wasn’t a single market decline that didn’t recoup all value in a short period of time. Even the 20% decline that occurred in 2011 only took nine months to go from peak to trough to new all time high.

As a result, I’d suggest that the January decline in the markets is not only nothing to be concerned about, but it is expected and healthy. In fact, if you have done your homework as an investor and have a well diversified portfolio with a stocks/bonds ratio that matches your risk tolerance, you’ll be hard-pressed to find a market movement that justifies dramatic action. Of course, there will always be market corrections (even the occasional crash), but as long as your portfolio is built to accurately match your investment time horizon, market values are likely to recover before the pullback is catastrophic to your retirement goals. Next time the market endures a short-term correction, remember it isn’t anything we haven’t seen before.

Marketing And Marketing Consultants

In today’s world, marketing a product is very important. Marketing can really decide the fate of the product or service. Advertising is, basically, promoting a product and making people aware of it. This leads to growth in the number of prospective clients and users of the product. Hence, marketing is the key to a successful brand. Understanding its importance, many brands have started taking their advertising seriously.

Advantages Of Marketing

As mentioned earlier, marketing leads to growth in the number of people who know the thing you are selling. It introduces people to your products. This makes them aware and curious about your products. This is the first step of making people likely to buy the products. It creates a good first impression. Advertising also gives a clear idea about the strong points of the company and the product it is selling. This helps in increasing the sales and to get profits. Thus, marketing helps in the growth of the company.

How To Market A Product

Advertising can be a tedious and long process. Here are some essential steps for marketing:

  • Find out who the target audience is. This is the group you will be targeting as they have more chance of being attracted to the product.
  • Get the attention of these people. You can use ads, billboards or other mediums to reach out to them.
  • Offer discounts or free stuff to attract more people. Make sure to stress on the positive points of the product in front of the people.
  • Push them to recommend your product to the people they know. This helps in building relationships with the people and extending your reach.

What Is A Marketing Consultant

Marketing consultants are basically, experts who are good at marketing. These people market a product which belongs to another company. They handle all the nuances of marketing. They understand the thing they are going to market and then run a successful marketing campaign. This helps in effective advertising.

Why To Hire Marketing Consultants

These professionals are good at understanding and having a full proof plan for advertising a product. Various products have various marketing needs. Products and services may differ in marketing plans and this may cause a huge difference in their solutions. Giving marketing work to professionals helps in concentrating on other important departments like production. One does not have to worry about advertising as it is handled by experts in the subjects. Various gimmicks can be applied by them which others may not know off. It also leaves the burden of marketing and helps in concentrating on other aspects.

How To Become A Marketing Success Online By Spending Only A Few Hours A Day Working From Your Laptop

80% of Your Success Comes From the Product You Choose

The golden rule of becoming a marketing success online is choosing your products wisely. Your time is well-spent trying to make good products better; not by trying to make bad products good or better products outstanding. For example, don’t choose a product with bad reputation for promotion because your limited experience as a beginner can hold you back on many levels, eventually failing your campaign, not to mention the wasted money and frustration. This is the same with widely popular products that are sold by everyone on the internet. Simply put, it is important to find the right balance between quality and exposure when you choose a product. This rule is applicable for those trying to make money from selling a service online too.

Remember, YOU CANNOT BECOME A MARKETING SUCCESS online without the right product. Your campaign could kick-off the right way with any product initially, but the enthusiasm will dry down if the product/service fails to deliver something valuable.

Social Media Marketing – The Internet Marketer’s Sure Shot To Success

If you want to learn how to become a marketing success online by spending only a few hours a day working from your lap top or PC, you can’t ignore social media marketing because social media marketing is a sure shot to marketing success at a budget. Facebook, Twitter and Pinterest are the most popular social media channels. There are many advantages in using these platforms for marketing:

Cost – Social media marketing is the most economical way to promote yourself to your customers. Facebook and Twitter can be used effectively to build thousands of followers and communicating with your followers is very cheap. Although, Facebook recently launched Facebook Ads for gaining more likes and followers for your business page, it is not necessary to advertise on Facebook to stay in touch with your readers. You can get thousands of followers by associating with your friends and like-minded businesses.

Reach – Don’t underestimate the efficacy of social media marketing because of the low cost associated with it. You can get a lot of traffic, sometimes more than that of search engines, with the right social media campaign. The trick is to use friendly posts and eye-catching images that help you to get more followers.

Time – When you are looking for a way to become a marketing success online by spending just a few hours in front of your PC each day, social media marketing is most likely the best choice out there because an aggressive social media campaign can’t take away more than 2 hours from your day. If you post more than 4 times a day to Facebook, Twitter or Pinterest, you are simply being annoying. 4 posts a day is not only achievable but it can be done within 2 hours of your time, without compromising on quality.

PPC Campaigns – Bringing Your Customers the Easy Way

PPC campaigns are not for everyone. Even a small campaign can put a dent on your marketing budget but there are not many internet marketing techniques that deliver the same results within no time. PPC campaign is your perfect choice if you want to outrank all your competition – at least for one search term – so that your clients find you immediately. Let’s say you set up a design studio or started a software development business: your next challenge is to find customers that are interested in your services. While there are many ways to promote your business, using search engine traffic to find clients help you to avoid middlemen and get in touch with them directly. If your communications are fast and professional, chances are that the client won’t look for a second option. This could bring some immediate customers for your business.

This is the same with products that could benefit from exposure. If you are selling a new weight loss pill or a mobile app, you can win many customers before someone else find out about you. This is why affiliate marketers usually spend a lot of money on PPC advertisement. This helps them to outrank their competitions that are likely selling the same, or very similar, products. This brings them more business, which they re-invest to the PPC campaign, thus dominating the search engine traffic for most search terms.

PPC Campaign Tips

To make sure that your PPC campaign kicks offs the right way, you can follow these tips:

Invest On Converting Keywords – One of the common mistakes that many internets marketing newbie commit is investing their money on high-traffic keywords. There are many downsides to it: first off, these keywords are usually pricier because of the high search volume and secondly, their conversion ratio doesn’t necessarily have to be excellent. Instead of exhausting your budget on expensive, poorly converting keywords, find out keyword groups that have a very high conversion potential. “Best sites to buy diet pills in UK” is a good example. However, this keyword targets the whole of UK, which could make it an expensive keyword. An alternative search term, “Best sites to buy diet pills in Manchester” could have a lower traffic volume but the cost per click of this term could be just a fraction of the ‘UK’ keyword.

Don’t Set and Forget – If you really want to learn how to become a marketing success online by spending only a few hours a day working from your lap top or PC, you should invest your time wisely. In order to invest your time wisely, it is important to learn keyword management. Monitor the performance of each paid keyword and its performance so that you can get more for your money.

Example: you spend $1 on a keyword that brings 1,000 visitors and the conversion ratio is 10%. You spend $1,000 for 100 sales.

A second keyword of $3 has a conversation ratio of 20% and brings 800 visitors. You spend $2,400 for 160 sales. The additional 60 sales that you generate cost you $1,400.

Blogging – Why Bloggers Make the Best Internet Marketers?

One of the most common notions about blogging is that ‘blogging is for those that love to write.’ While writing is a very good quality to create quality posts that can attract visitors, money and followership, good bloggers make their name not for their writing skills, but they have something unique to share with the world. For example, the blog ‘Zen Habits’ share many ideas on frugal living and staying happier than others. While there are thousands of blogs that share the same theme, Zen Habits is probably the most popular blog in this niche. It is hard to believe Zen Habits made it to the top with its writing style, although it has a very nice tone. It is more likely that the blog gained a followership because it educates its readers and the information you find on Zen Habits is usually very unique.

If you want to learn how to become a marketing success online by spending only a few hours a day working from your lap top or PC, learn the art of blogging. Here are a few things to keep in mind:

Choose A Niche Wisely – Always choose a niche that you can comfortably write and you are an expert on. This will also help you with the sales of your products because it is very difficult to pretend as an expert of something, if you really don’t know what you are talking about. Gaming PCs for example, are bought by gaming freaks that usually have superior knowledge on computer hardware. They are quick to find the writer’s mistakes and assess a writer’s expertise on the topic. If you try selling gaming PCs without knowing or learning much about them, chances are that your blog will fail.

Improve On The Art Of Blogging – It is not necessary to be a wordsmith to get the most out of your blog. If you are a designer, using outstanding graphic images and small videos to share your thoughts with the readers is as effective as writing. Follow at least 5 expert blogs and learn from them each week. If you are planning to spend 2-3 hours a day for blogging, at least 1 hour should be spend on learning blogging tips and getting new ideas from expert bloggers.

Be Consistent – Experts all agree that it is the consistency of blog posts, not the number of posts that make a blogger click. If you can write only one post a week, that’s fine. However, make sure to set a date and time of each week when you publish your new post. This should be an on-going process and your readers should never be disappointed.

How to become a marketing success online by spending only a few hours a day working from your lap top or PC – Final Thoughts

It is not necessary to spend endless hours in front of your PC each day to be a marketing success. You can create a successful marketing campaign by spending just 2 hours a day. The most important thing about any marketing initiative, be it social media marketing, blogging or PPC advertisement, is that you should spend at least one hour a day to learn more about the techniques used by successful marketers. You need to constantly improve your knowledge and outsmart you each time.

Remember that money and volume are not necessarily the ingredients for success. You should focus on consistency and social skills to develop an online identity. Last but not the least is confidence: never give up on your campaign halfway. You’ll never know when success finally strikes you. Get involved with something that you can do at least for 2 years because this is the timeframe to judge the outcome of an online marketing campaign. Even if you failed to promote a product or service, you need not worry because these 2 years will make you one of the best internet marketers out there!